Why All Leaders Need a Coach


Author: Gene Wheeler

An Executive Coach can help all leaders focus on what matters in this volatile, uncertain, complex, and ambiguous (VUCA) work environment.

What is Executive Coaching?

  • A skilled coach uses a strategic approach with solution-focused questions to uncover facts, providing data to reach a solution. A skilled coach uses tools such as active listening, summarizing, paraphrasing and metaphors to assist the coachee during the coaching process to reach their goal
  • A partnership between the coach and the coachee, working with them to unlock their potential and maximize their performance – helping them to learn rather than teach them
  • A thinking partner by using a collaborative results-oriented, and systematic process to maximize their personal and professional potential
  • A client-driven process that’s distinct from types of coaching, such as counseling, mentoring, consulting, and training.

Executive Coaching is not just for the Executive Level.

Who Gets Executive Coaching?  When you ask the question of HR Leaders about who gets executive coaching, most responses are “We have a budget for executive coaching for officers and executives”.

The Real Problem – But let’s look at the real problem, many first-time people managers need coaching because they haven’t developed adequate leadership skills. Somehow it is assumed that they will pick up leadership knowledge and strategies along the way, but what if a newly promoted leader or a mid-level manager never had a positive experience with their boss and received no leadership training?  Most supervisors are not skilled in coaching to provide a prescriptive roadmap of what the entry-level, new manager, first-level manager and mid-manager need to do to be successful.  This includes understanding themselves, identifying strengths, growth opportunities, and a measurable plan for development.

Coaching is focused on intentional conversations designed to help the coachee honor and build on their abilities to achieve desired outcomes.

What Does the Literature Tell Us?

Forbes Coaches Council member Jacob M. Engel believes leadership isn’t just for the C-suite anymore. Especially now, as workplace dynamics shift, Engel said, “Everyone is their own CEO.” There’s a need to deliver individualized leadership coaching and training to all members and employees, both up and down an organization. “Everyone needs and wants to make a difference,” Engel said. “Otherwise, they leave.”

According to a 2019 McKinsey report, mid-level managers are critical in transforming an organization. This level of leadership tends to be in the thick of the workload while still maintaining management responsibilities with team members. They function in two heavy-duty capacities. One role is using their strong technical skills and knowledge to resolve customer challenges and a second role is building relationships. Sometimes mid-level managers need help in juggling these two separate yet equally important functions. This is where the executive coaching skills are important.

The Voice of the Alumni – Feedback from participants who have completed the IOD ECCP Certification

  • I was ICF Certified prior to taking the IOD Executive Coaching Certification. This ECCP program provided me more than just hours of practice; it gave my coaching structure to gather valuable information at each stage of the IOD Coaching Model. The information obtained during the opening session added to the success of the coachee reaching their goal when we converted discussion to action.
  • The ECCP certification program enhanced my knowledge of coaching, broadened my toolbox, and deepened my skills.
  • The ECCP certification program taught me how to build coaching relationships, and provided practical guidance on how to ask effective questions and overcome common roadblocks.
  • Our corporate culture found that embracing coaching was a good thing. We are now focused on developing a leadership growth mindset.

How to Enroll in Our Next ECCP Certification

If you are working with CEO and Leaders to help them reach their potential to achieve success during these turbulent times and drive business results, you’ll need a successful, proven coaching model to help you succeed as a first-class coach.

Credentials of our IOD Faculty

  • Developed Executive Coaching Programs Certifications for over 10 years
  • Certified more than 500 coachees
  • Consulting in Executive Coaching; Developed Executive Coaching programs for Healthcare, Banking Industry, State and Federal Government to mention a few.
  • Professors for graduate and undergraduate college programs

Start Here to begin Your Executive Certification

  • Easy and Accessible – The Institute of OD offers an online Executive Coaching Certification Program over an 8-month period.
  • Hands-on Experience – You will learn our unique coaching process, how to assess client’s needs, identify development opportunities, provide feedback and uncover their possible derailers, and encourage change.
  • Gain Confidence – We help you gain confidence in the art of coaching, asking powerful questions, building coaching relationships, creating breakthrough moments, and changing personal lives and grow careers
  • Obtain Credits – Our coaching program is ICF (International Coaching Federation) Certified and provides 24 CCE credits.

For more information, contact us at info@instituteod.com


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