The Effects Of Team Building On Internal Communication In The Hospitality Industry In Sunyani Municipality, Ghana

The Effects Of Team Building On Internal Communication


Author: Gabriel Gbiel Benarkuu

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Objective: The study aims to explore the impact of team-building interventions on internal communication within the hospitality sector in Sunyani Municipality, Ghana. Recognizing the crucial role of effective communication in enhancing organizational performance, the researchers sought to identify and address specific communication challenges through targeted team-building activities.

Introduction: The introduction sets the stage by emphasizing the importance of teamwork in modern organizational structures. It highlights the benefits of team-building in improving productivity, profitability, and service quality. The authors note that while teamwork is essential for achieving organizational goals, there are criticisms regarding the ambiguous outcomes of team-building activities, which sometimes fail to result in lasting behavioral changes.

Literature Review: The literature review defines team building as the process of integrating individuals from diverse backgrounds into cohesive work units. It discusses the distinction between team-building and team-training, noting that team-building focuses on solving specific problems within stable teams, while team-training aims at developing cooperative skills in temporary teams. The review underscores the potential of team-building to enhance communication, productivity, creativity, and job satisfaction, while reducing dysfunctional conflicts.

Methodology: The study employed an action research design, consisting of three phases: pre-intervention, intervention, and post-intervention.

  • Participants: A total of 135 respondents from 15 hospitality firms were selected through cluster and simple random sampling. The sample included employees from both upper and lower-level positions.
  • Data Collection: The researchers used a mixed-method approach, combining qualitative methods (interviews and observations) with quantitative methods (Likert-scale questionnaires) to gather comprehensive data on internal communication practices.

The Effects of Team Building on Internal Communication in the Hospitality Industry in Sunyani Municipality Ghana

Click here to download the full article

Pre-Intervention Findings: The initial assessment revealed several communication challenges within the hospitality firms, including:

  • Slow information delivery
  • Instances of verbal aggression
  • A prevailing culture of secrecy
  • Poor superior-subordinate communication
  • Low quality of information shared
  • Limited opportunities for upward communication

Intervention: The researchers implemented a series of team-building interventions designed to address these issues. Key tools and activities included:

  • 360-Degree Feedback: Providing employees with comprehensive feedback from all directions (supervisors, peers, subordinates).
  • Spider Web Exercises: Activities aimed at building trust and improving teamwork.
  • Facilitation Techniques: Methods to enhance group discussions and collaborative problem-solving.

Post-Intervention Results: Following the interventions, the study observed significant improvements in internal communication across the participating firms. Key findings included:

  • An improved mean communication quality score of 1.8, closer to the ideal score of 1, compared to the pre-intervention score of 2.4.
  • A Cohen’s d test result of 3.8, indicating a substantial impact of the team-building activities.

Discussion: The discussion highlights how the team-building interventions effectively addressed the identified communication issues. The positive changes observed suggest that such interventions can lead to enhanced communication, greater trust, and improved overall organizational performance. The authors argue that integrating team-building practices into the regular operations of hospitality firms can yield long-term benefits.

Conclusion: The article concludes by emphasizing the significant potential of team-building interventions in transforming internal communication within the hospitality industry. The authors recommend that hospitality firms adopt and integrate these practices into their organizational development strategies to foster a more collaborative, efficient, and positive work environment. The findings underscore the importance of continuous efforts in team-building to sustain and enhance communication and performance.

About The Author

CCODGabriel Gbiel Benarkuu, Ph.D, is the President of CCOD, Africa. He is a Community and Organisation Development Specialist with emphasis in Community Medicine, Organisational Development and Appreciative Leadership (A New Emerging Field). Gabriel has over 17 years of practice and has made significant contribution to the field of Organisation Development (OD), Appreciative Leadership Model (ALM) and as well as Organisational Retreat Model (GAB’s Retreat Model); a therapeutic model for people and system transformation. He made major contributions to Effectiveness of workplaces in Organisations in Africa especially in Civil Society (NGOs) and Private sector development. He has consulted to and worked with over 250 non-profit organisations in Africa, 155 Small and Medium size private businesses and, have provided development services to over 40 Municipals/ Districts Assemblies in Ghana. Gabriel has also specialized in OD curriculum development and, the first African scholar to produce a Bachelor Degree in Organisational Development (BSc OD).

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